At A Glance
The Stone Dry Company builds community by connecting supporters with sober social events, impact updates, and opportunities to get involved. Effective communication is essential to keeping participants engaged and growing the movement.
Multiply the Mission created email templates and campaigns to streamline communications with key stakeholders.
Industry
Nonprofit
Area
Marketing & Communications
Challenge
Communications were managed through systems disconnected from event, membership, and donor data. Creating targeted outreach required manually exporting, cleaning, and importing data between platforms, making communication time-consuming and difficult to track and scale.
Solution
Multiply the Mission centralized communications within Salesforce, giving Stone Dry a single view of stakeholder engagement across events, donations, and memberships. Staff can now easily segment audiences, send targeted communications, track engagement, and automate key outreach processes, all from one platform!
Deliverables
- Designed and built pre-event Salesforce email templates for registered attendees, providing essential event details, reminders, and logistics to improve attendee preparedness and engagement.
- Developed targeted pre-event promotional Salesforce email templates for unregistered audiences to support event marketing campaigns and drive registrations.
- Created post-event Salesforce email templates for attendees, highlighting upcoming events and follow-up opportunities to encourage continued engagement.
- Created volunteer Salesforce email templates to thank volunteers for their participation, strengthen engagement, and encourage continued involvement.
- Generated and maintained event attendance reports to streamline Salesforce campaign membership updates, enable targeted follow-up communications, and improve campaign tracking and reporting.
Impact
16
Manual Steps Reduced
3
Key Processes Streamlined
1
System to Track Outreach & Interactions
Project Gallery
Email Template
Created Salesforce-branded email templates that staff can easily customize and reuse, reducing time spent on email creation and allowing teams to focus more on advancing their mission and engaging their community.
Created Salesforce contact and attendee reports that consolidated key audience data, enabling efficient campaign creation, targeted mass marketing efforts, improved campaign management, and accurate tracking of outreach and engagement.
