At A Glance
The Stone Dry Company aims to prove sobriety is awesome through the power of community. At the heart of their mission is creating welcoming, alcohol-free social experiences where individuals can build authentic connections, foster a sense of belonging, and strengthen community.
Multiply the Mission implemented a centralized Salesforce platform that unified event management and participant data into a single source of truth.
Industry
Nonprofit
Area
Program Management - Events
Challenge
Event management, participant registration, and communications were spread across GiveLively and GiveSignup, creating fragmented data and disconnected workflows. This made it difficult to gain a complete view of participant engagement, measure event impact, and report on organizational outcomes.
Solution
Multiply the Mission designed and implemented a centralized Salesforce solution that unified event management, participant data, registrations, and communications into a single source of truth. The platform streamlined operations, improved reporting capabilities, and provided staff with a comprehensive view of stakeholder engagement.
Deliverables
- Designed and implemented a custom Event object tailored to the organization's needs.
- Created key custom fields to capture and track event-specific KPIs.
- Built related objects to manage attendees, registrations, and payments.
- Led cross-functional collaboration with Salesforce developers at Tech9logy Creators, serving as the primary liaison between the client and development team to deliver a branded Experience Cloud site with backend functionality supporting event registration and Stripe ticketing integration.
- Developed dashboards and reports to measure event attendance, participant demographics (adults vs. children), event performance, and engagement trends.
Impact
6
Manual Steps Reduced
3
Systems Consolidated
360
Degree View of Stakeholders
Project Gallery
User-friendly event registration page on the Experience Cloud site featuring event-specific details, developed through MtM's collaboration with Salesforce Partner Tech9logy Creators.
User-friendly ticket checkout and payment method on the Experience Cloud site developed through MtM's collaboration with Salesforce Partner Tech9logy Creators.
Custom Event record showcasing configurable fields for ticket capacity, pricing, registration limits, and other event-specific details. Additional grant tracking fields (not pictured) support the measurement of organization-specific impact and provide key stakeholders with meaningful reporting data.
Related lists displaying attendee registrations, ticket quantities purchased, payment information, and event notes and attachments (such as flyers and supporting documents).
Events Dashboard
Interactive Events dashboard providing key performance indicators (KPIs) and event-specific metrics, including total attendees reached, ticket sales by event to identify the top-performing events, and ticket sales over time to analyze registration trends.